Just because a company describes itself as ‘ethical’, it doesn’t necessarily mean it meets your ethical criteria. The extent to which someone apply both negative and positive screening differs, which in itself is no bad thing.
When it comes to investing ethically, as with any investment, it’s really important to fully understand the product that you invest in. If you want to invest in something that’s proactively trying to change the world then you might want to look for some dark green investments and the more socially responsible funds in this sector.
Ethical investing is sometimes used interchangeably with socially conscious investing, but socially conscious funds typically have one overarching set of guidelines that is used to select the portfolio, whereas ethical investing brings about a more personalized result.